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From how we work to singing live with Frank Sidebottom it's all here, it really is.

 01 - When we first formed Lake our idea was to provide the bit of the typical agency model that clients really valued. The creative. The big ideas. The campaigns, promotions and designs that help brands stand out.

02 - Not the layers of account management, administrators, note-takers and pastry chefs.

03 - You’d be surprised how few talented people you need to gather in a room to get some brilliant creative and sparkling ideas.

04 - So here we are. A collection of seven creatives. Ready to develop, devise, create, build, design, craft, artwork, hammer, sew and fettle on your behalf.

05 - We are supplemented by a reliable support cast of experts, freelancers, technicians and fellow creatives that we have picked up along the way.

06 - We configure this into the perfect team for your project. 

07 - Is this a good way to work?  Well, it's worked for 20 years.

08 - During which time, we've produced great work for John West, New Balance, Marstons, Silentnight, Thwaites, Metrolink, Keep Britain Tidy, NHS and many others.

09 - By the way, Bernard builds boats and brews beer. He’s our alliterative artisan.

10 - Ian has just finished his first acrylic painting.

He started it 15 years ago. Update: It's just won an award!

11 - Neil creates lovely invites and greeting cards and has the best beard in the agency.

12 - Ben likes riding bikes.

13 - Between us we have 10 children under the age of 10. When we say between us, we don’t mean that we are one family (Although we are all just one big happy work family.)

14 - The longest serving member of the team has been here 20 years.

15 - The newest member of the team has been here 10 years.

16 - Football count: 1 x Man Utd, 2 x Man City, 2 x Liverpool, 1 x Everton, 1 x Burnley

17 - Activity count: 3 x Runner, 2 x Walker, 1 x Hockey, 1 x Netball

18 - Rugby League count: 1 x St Helens, 1 Wigan, the rest don't know what a proper sport is! 

19 - Barry plays guitar and is a frustrated rock star.

20 - One of our team sang live on stage with
Frank Sidebottom.