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Project 08

CLIENT | INTERSPORT
PROJECT | EXPERT ADVICE
ADVERTISING | PHOTOGRAPHY | CAMPAIGN | PRESS

The brief for this campaign was simple; communicate that Intersport is the place for those who are serious about sport. We identified that the store staff were key to the campaign. They were all enthusiastic, knowledgeable and, most importantly, active sports participants. Our simple, but effective creative solution tells the story better than words ever could. And using real staff rather than models added to that genuine feel we were after. So thanks to Nick, Sheena and Tom for being patient and understanding!