If your pictures aren't painting a thousand words, then your using the wrong photographer or art director. Or both.
A big factor in the success of many of our campaigns has been about using the right photographer.
A carefully planned shoot takes time, planning, the right people and most importantly a good strong idea behind the shot you're trying to get.
And remember that while photoshop can perform miracles and rescue a poor shoot, nothing ever has the vibrancy and immediacy of a good quality, real photo.
We've shot athletes and animals, burgers and beds, cars and cans, dessert and dog dirt... you get the picture..