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Project 16

CLIENT | THWAITES
PROJECT | BEST OF BRITAIN
POS LITERATURE | DISPLAY | ADVERTISING

We took the under-achieving Lancaster Bomber brand and using a creative approach that celebrated the ‘Best Of British’, targeted sporting and national events with a patriotic-themed campaign to drive sales both on and off-trade. The campaign revived the brand, achieving national listings in Tesco and Weatherspoons. Cheers. We’ll drink to that.